African inspired clothes are the bizznizz. Fashion 4 Development is an initiative established to promote development in emerging countries through fashion. Vogue Italia EIC Franca Sozzani is its Goodwill Ambassador–a genius idea as there are few as influential in fashion and art as she is. Sozzani has partnered with online retailer YOOX to create a series of “Discovered in Africa” collections, highlighting pieces from unknown talents, and allowing them to sell their styles to customers all over the globe. Shopping on yoox.com is all about discovery - an eclectic and playful journey beyond fashion's strict seasonal rules - allowing men and women to express their individuality through timeless and creative style.
Pieces range from gorgeous ready-to-wear from Kofi Ansah to vibrant sandals and handbags from Koshie O. Liya Kebede’s line, LemLem, is featured as well. Pieces in the “Discovered in Africa” Collections retail for $45 (approx. 34 euros) – $1,478 (approx. 1138 euros).
Visit http://www.yoox.com/searchResult/dept/vogueafrica/gender/D/tskay/3FD17CD7/ipp/200/toll/P to start shopping now and hurry, pieces are already starting to sell out.