We stumbled across ChiChia, a London based Tanzanian designer. She brings her blend of signature East African printed fabrics in playful contemporary silhouettes to jersey wear. In the collaboration with concept jersey label Made by Africa, Chichia refreshes everyday basics with a Tanzanian twist. East African knitted organic cottons and cotton mixes are blended with locally made traditional printed fabrics that transform and re-modernise jersey essentials.
For SS12, these illustrative pieces of cloth, known as Khangas, have become a medium for conveying messages. The collection entitled Naishi Niwezavyo Siishi Mtakavyo, draws inspiration from this channel of communication by revealing “I live how I want, not how you want me to live”. As Tanzania celebrates 50 years of independence, the message significantly encompasses this essence of freedom. Mischievously playful, youthful and vibrant, the heart of the collection is a celebration of people’s individuality and vivacious spirit.
For every garment sold 1$ goes towards educational assistance for children at the SOS Children’s Village in Tanzania.
See more and purchase at http://www.notjustalabel.com/chichialondon or http://www.chichia.bigcartel.com/.