Nene Merit (born 29 December 1993) is a Dutch-Nigerian fashion blogger, PR agent and writer. Merit started her fashion blog in October 2011. Recognizing there were few online sources for urban, African and multicultural fashion based in Europe, she took her interests in creating an online destination for fashionable men and women who admire the style of today’s hottest fashion trends.
Daily coverage on Elegancy101 includes how to get celebrity looks, urban & African fashion trends of the moment, tips on health and beauty, inspired looks and more! Other features include interviews, fashionshow reviews, spotlight on lookbooks, giveaways and tips on how to break through into the fashion and music industry.
By 2014, she already reached more than 13.000 unique visitors and 65.000 pageviews per month, without any commercial brand advertising. Having a diploma in communication and event management, Nene Merit also took her interest in styling various lookbooks for clothing brands and mixed it together with her fashion blog. Her styling work has been featured in Wehkamp, Portfolioprijs, Blackfashion, Blackgirlskillingit, Fashionbomb Daily and FAB magazine.
In 2014 elegancy101.com was nominated for the African Diaspora Merit Awards for “Best blog of the year”. The same year, elegancy101.com took interest in online marketing and held its first blogging101 workshop, which gives insight on how to make a fulltime income with your blog.
Nene Merit also had the privilege to interview celebrities like Jay Sean, Swizz Beatz, Asap Rocky, Ryan Leslie, Miss Dynamite, Craig David and Miguel.
Her aim is to let elegancy101.com be the number 1 Urban and African online fashion platform in Europe. She is well on her way!